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Holiday Sales


Tables/Charts:
Holiday Sales and Holiday’s Share of Total Retail Sales, 2008 – 2010

Summary Points:

  • The holiday shopping season accounted for over 18 percent of total retail sales last year, making November and December the busiest months of the year for retailers.

  • For many retail sectors, holiday sales are particularly important.  For example, 28.9 percent of jewelry stores' total annual sales and 24.3 percent of department stores' total annual sales occurred during the 2010 holiday season.


Holiday Sales* and Holiday's Share of Total Retail Sales, 2008-2010
  2008 2009 2010
Sales Share Sales Share Sales Share
Total Retail (Nov. & Dec.) 652,147 16.5% 679,891 18.5% 737,855 18.8%
Total Industry Sales** 495,568 18.6 504,861 19.4 538,150 19.7
Furniture & Home Furnishing 17,565 17.4 16,848 18.8 17,281 18.9
Electronics & Appliance Stores 23,768 21.8 23,006 23.0 23,185 22.6
Clothing & Clothing Accessories 45,798 21.1 46,705 22.4 49,632 22.8
Jewelry Stores 7,506 25.4 8,340 29.5 8,568 28.9
Sprtng. Gds., Hbby., Bk., & Music 18,355 21.8 18,766 22.4 20,423 23.2
Sporting Goods Stores 7,505 20.2 7,915 21.0 8,743 21.7
Book Stores 3,117 18.4 3,072 18.4 3,172 19.2
General Merchandise Stores 124,404 20.8 124,390 21.0 128,538 21.1
Department Stores 47,011 23.6 45,198 24.0 45,352 24.3
*Sales for the months of November and December.
**NRF considers the Industry Sales category as where the bulk of holiday shopping occurs. The category includes all retail categories except motor vehicle and parts dealers, gasoline stations, and foodservice and drinking places.
Source: Derived from U.S. Department of Commerce, Bureau of the Census data.
Retail Industry Indicators 2011 © NRF Foundation
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