Customer Centric Retailing

This study, published by the National Retail Federation in cooperation with Ogden Associates presents the status and trends in CRM and Customer Centricity, based on 5 years of research, and with the participation of over 200 retailers. The research illuminates what retailers are doing, and are likely to do in the future, to gain customer insight and use it effectively to enhance marketing, merchandising, and cross-channel operations.

   Latest Edition: 2006