- Average person has completed 46.7% of shopping, lowest since 2004
- Most last-minute shoppers will visit discount, department stores
- The number of people who will shop in grocery stores at the last-minute is up substantially this year
- One in ten shoppers plan to purchase their last holiday gift on Christmas Eve
- Wal-Mart overtakes Target on list of shoppers' favorite ads
- New additions to the top 10 this year include Gap and Hallmark
- Survey also asks shoppers about favorite online holiday ads
- Nearly two-thirds of retailers' shipping deadlines for Christmas delivery will fall on or before December 18.
- 52.2% of retailers will offer overnight shipping options for Christmas delivery through December 23
- 58.6% of shoppers say they enclose a gift receipt most or some of the time
- Majority of people feel that retailers return policies are fair
- Scott Silverman: This was the largest – and most important – Cyber Monday yet
- CyberMonday.com traffic rose 8% overall; 19% from 5 p.m. – midnight
- More people shopped from home this year, fewer shopped from work
- More people went shopping but spent less on average
- Department stores were big winners
- One-third of shoppers purchased toys
- Shoppers went to stores earlier than one year ago
- 96.5 million Americans plan to shop online on Cyber Monday
- 90% of Cyber Monday shoppers will shop from home
- Retailers participating in Deals of the Hour on CyberMonday.com include The Home Depot, Red Envelope and Sears
- Up to 134 million people may shop Black Friday weekend
- One in ten people plan to shop from midnight to three a.m.
- Coupons and newspaper circulars are biggest influences in getting customers to shop
- NRF announces CyberMonday.com Deals of the Hour for Black Friday
- 87.1 percent of retailers will have special Cyber Monday promotion
- 700 companies will be featured on CyberMonday.com with special sales
- 68 million people will shop for holiday gifts from work
- Video games, Transformers remain popular for boys but Bakugan joins the list
- Dora the Explorer, Zhu Zhu Pets enter list of top toys for girls
- 42% of shoppers will buy toys this year
- Total spending on gift cards is expected to reach $23.63 billion
- The average person will spend $139.91 on gift cards this holiday season, compared to $147.33 last year
- Department store gift cards will be the most popular, followed by gift cards to restaurants and bookstores
- NRF encourages shoppers to understand the difference between store-issued and bank-issued gift cards and use that information before making shopping decisions
- One-fourth of holiday shoppers will use cash and 43% will use debit cards
- The number of people who will rely on credit cards for holiday purchases will fall ten percent
- Half of Americans have not started holiday shopping
- Clothing, toys to top gift lists this year
- Among the top tips: S means security and think before you link
- View all tips at www.shop.org/shopsafely
- NRF's new crowd management guidelines developed with with help from several retailers
- Guidelines include planning for promotions and events, emergency management crowd control and a checklist
- 2/3 of retailers say return policies have changed in the past to combat fraud
- Retailers will lose $2.7 billion this holiday season to return fraud
- Nine in ten retailers say stolen merchandise has been returned to stores over the past year
- Retailers also plagued by problems with wardrobing, counterfeit receipts and returns of merchandise purchased with stolen credit cards
- Almost half of online retailers will be increasing use of Facebook, Twitter this holiday season
- 80% of online retailers will offer free shipping promotions
- 41% of companies say they have cut back on inventory
- Nearly half of online retailers expect holiday sales to grow at least 15%
- Americans say they shop online due to convenience and free shipping
- Average American will spend $683 on holiday items
- NRF advises people to shop early as inventory levels will cause most popular items to go fast
- Sales and low prices remain the top factor when deciding where to shop
- 40% of Americans will begin holiday shopping before Halloween
- NRF forecasts one percent decline in holiday sales
- Holiday sales for Nov-Dec are expected to be $437.6 billion
- Sales declines are not expected to be as dramatic as last year's 3.4% drop




















