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What to expect in the final days before Christmas

As the clock ticks down to Christmas Day, a new NRF survey evaluates how much shopping people have left to do, where last-minute shoppers will buy, and the day they (finally) plan to finish. Read more.

Five tips for stress-free holiday returns

With millions of people expected to return gifts after Christmas, NRF’s tips for stress-free returns include giving a gift receipt, having the item in its original packaging, and exercising patience. Read the list.

From hilarious to nostalgic: Shoppers’ favorite holiday ads

Shoppers’ favorite holiday ads this year came from Wal-Mart, which overtook Target for the first time in RAMA’s annual survey. Gap, Hallmark and Old Navy made big strides on the list. See the top ten.

2/3 of families say economy impacting holiday season

An NRF survey evaluates ways the economy is impacting holiday shopping, what people want to receive, when they will start, and how they’ll decide where to buy. Read more.

November retail sales in line with NRF holiday forecast

Retail industry sales fell 0.8% from last Nov., in line with NRF’s holiday forecast. Monthly gains are an encouraging sign as retailers prepare for the final days before Christmas. Read more.

By the Numbers

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  • $832.36Average amount spent on holiday gifts, food and decorations
    [ get pdf ]

  • 49.3%Percent of 18-24 year olds who plan to shop online this holiday season
    [ get pdf ]

  • 38.6%Percent of people who will begin holiday shopping in November
    [ get pdf ]

  • 54.9%Percent of people who want to receive gift cards as a gift this year
    [ get pdf ]

  • 33.6%Percent of holiday shopping consumers plan to do online during the holiday season
    [ get pdf ]

  • 128 millionNumber of people who planned to go out shopping Black Friday weekend in 2008
    [ get pdf ]

  • 50.9%Percent of people who bought clothing or accessories Black Friday weekend in 2008
    [ get pdf ]

  • 54.7%Percent of shoppers who visited discount stores Black Friday weekend in 2008
    [ get pdf ]

  • $372.57Average amount shoppers spent on gifts Black Friday weekend in 2008
    [ get pdf ]

  • $682.74 Average amount Americans will spend this year on holiday items
    [ get pdf ]

  • 50.6% Percent of 18-24 year olds who plan to shop online this holiday season
    [ get pdf ]

  • 39% Percent of people who will begin 2009 holiday shopping before Halloween
    [ get pdf ]

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Kathy Grannis
grannisk@nrf.com
202-626-8189
Ellen Davis
davise@nrf.com
Scott Krugman
krugmans@nrf.com