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SORO State of Retailing Online

2010 Research Survey and Reports

Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of Marketing, Merchandising and Profitability to the online retail community.

Now in its thirteenth year, the State of Retailing Online is the industry standard of Internet and multi-channel retail research, providing a comprehensive collection of performance benchmarks based on data collected directly from retailers.

Produced by the industry, for the industry, Shop.org is proud to have the assistance of its prestigious Research Committee to ensure its industry-standard research continues to closely match the needs of retailers over time.



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Shop.org SORO Information site

SORO Frequently Asked Questions

SORO Table of Contents PDF



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