Back-to-School and Back-to-College Trends 2010

Read the related press release:
Back to School Sales Up As Parents Replenish Children's Needs
Download the survey data.
View last year's trends.

Explore the following interactive charts below:

Back-to-School and Back-to-College Spending by Year
Total Back-to-School Spending
How the Economy is Impacting Back-to-School
Total Back-to-College Spending
Where College Students Will Live

Highlights from NRF’s 2010 Back-to-School and Back-to-College Consumer Intentions and Actions survey include:

The combined K-12 and college spending for 2010 will reach $55.12 billion.
Discount stores will see 71.2% of back-to-school shoppers, while 53.9 percent of families will visit their favorite department store.
12.6 percent of college shoppers will wait until the week school starts.