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GE Capital, Retail Finance
February 2013



GE Capital, Retail Finance and tech start-up, Hukkster, explore the impact of an extended shopping season, widespread online promotions and digital shopping tools on 2012 holiday spending.  Trends emerged in the data and survey results examined, revealing that lengthy online promotions contributed to a significant increase in multi-channel shopping behavior during the recent holiday season.  However, a significant gap exists between the savings available to consumers during the season and how retailers communicated promotions and markdowns to the ‘savings hungry’. This gap represents an opportunity for retailers to reach consumers where they shop and how they shop.