Retail Technology Innovation: Are you Proactive or Reactive?

Aditya Nath
Nexvu APM, LLC
January 2011
www.nexvu.com




Summary:

The importance of innovation as a core competency for retailers has been elevated by an increasingly dynamic and technology-driven consumer market. As a result, retailers are aggressively exploring the deployment of new and innovative technologies and applications to ensure the most intuitive and satisfying user experience at all points of sale and service. Fluid customer expectations and behaviors, evolving delivery channels, and emerging points of customer interaction contribute to the pace and demand for rapid implementation of these initiatives.

To enable new approaches to customer acquisition and retention, many retailers have implemented leading-edge point-of-sale systems and other customer-facing technologies and applications. These assets are increasingly becoming the focus of key competitive strategies and brand differentiation.
This rapid and sometimes unplanned growth of new devices and applications across geographically diverse locations has resulted in a new set of challenges for both IT and business.

Unfortunately, today’s monitoring tools and systems, where they exist at all, cripple these initiatives by providing little to no insight on how well these dispersed and business-critical assets are performing.

Nexvu establishes a new standard for management of the modern technology environment by providing complete visibility into the health, utilization, and performance of every store IT asset simultaneously and in real-time. This unprecedented capability not only ensures an exceptional customer experience, it greatly enhances the return on investment (ROI) that retailers require from in-store hardware and IT initiatives.