Back-to-School and Back-to-College Trends 2010

• Back-to-School and Back-to-College Spending by Year
• Total Back-to-School Spending
• How the Economy is Impacting Back-to-School
• Total Back-to-College Spending
• Where College Students Will Live

• The combined K-12 and college spending for 2010 will reach $55.12 billion.
• Discount stores will see 71.2% of back-to-school shoppers, while 53.9 percent of families will visit their favorite department store.
• 12.6 percent of college shoppers will wait until the week school starts.

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