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Graduation Consumer Trends 2010

Read the related press release.
Download the survey data.
View Graduation Consumer Trends 2009.

Highlights from NRF’s 2010 Graduation Consumer Intentions and Actions survey include:

Gift givers this year will spend an average of $89.95 on gifts, up slightly from $88.01 last year.
Fewer people will buy graduation gifts (31.4% vs. 32.5% in 2009) but each gift giver will spend slightly more.
Nearly one-quarter (24.9%) of adults 18-24 years old will splurge on clothing or accessories for graduates.

Read more about the results in the press release: Consumers Back in the Practice of Gift Giving this Graduation Season

About the Survey: NRF’s 2010 Graduation Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch, was designed to gauge consumer behavior and shopping trends related to graduation. The poll of 8,431 consumers was conducted from May 4-12, 2010.

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