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News Image: Text decoration - bulletMarketing Image: Text decoration - bulletMarch 3, 2010

RAMA Releases Research Profiling Habits, Preferences of Social Media Users
View the complete research report and sample charts 

For Immediate Release
Kathy Grannis (202)783-7971 or grannisk@nrf.com
www.nrf.com/socialmediausers   

RAMA Releases Research Profiling Habits, Preferences of Social Media Users 

San Francisco, CA, March 3 - The Retail Advertising and Marketing Association, a division of NRF, released new research today at NRF’s Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults. The survey was conducted by BIGresearch.

The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. social media users to the average American adult.

Survey highlights include:  

*  Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates

*  71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication

*  More people who use social media prefer to give advice about a product or service rather than receive it

*  Social media users are more likely to use other new media compared to adults 18+

*  70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males


*  More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online 

View the full research report. 

The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas. RAMA co-produces NRF’s Retail Innovation and Marketing Conference, the largest single gathering of retail marketing and advertising professionals in the industry today. RAMA also produces the Racie Awards competition, the most prestigious creative contest in retail. www.rama-nrf.org. 

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