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Retailers Increase Cyber Monday Promotions to Entice Holiday Shoppers Looking for Bargains

View complete survey results and select retailers' Cyber Monday promotions

Watch (low-res) or download (high-res) b-roll of people shopping on CyberMonday.com

For Immediate Release
Kathy Grannis (202) 783-7971 or grannisk@nrf.com

Retailers Increase Cyber Monday Promotions to Entice Holiday Shoppers Looking for Bargains
--Companies Aggregate Deals on Shop.org’s CyberMonday.com--

Washington, November 23, 2009—Holiday shoppers looking for bargains aren’t likely to be disappointed when they learn what retailers have planned for Cyber Monday. According to Shop.org’s eHoliday Survey, conducted by BIGresearch, nearly nine in ten (87.1%) retailers will have a special promotion for Cyber Monday, up from 83.7 percent last year and 72.2 percent in 2007. The most popular promotions are expected to be specific deals (42.9%), one-day sales (32.9%), and free shipping on all purchases (15.7%). Half of retailers (50.0%) will distribute promotions and deals to shoppers through a special Cyber Monday email.* 

“Retailers have a very acute sense of the importance of Cyber Monday in kick-starting holiday sales and have been planning their promotions for months,” said Scott Silverman, Executive Director of Shop.org. “It seems like companies up the ante every year for Cyber Monday, and many holiday shoppers are eagerly anticipating the bargains that await them this year.” 

Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Today, Cyber Monday is viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions and many retailers highlight some of their most compelling offers. 

CyberMonday.com to Feature Deal of the Hour on Black Friday, Cyber Monday 

While online retailers will feature promotions and savings on their own sites, more than 700 companies have come together again this year to feature their Cyber Monday deals in one place. At CyberMonday.com, which launched three years ago, retailers will be posting holiday promotions and special savings both on Cyber Monday and throughout the holidays. CyberMonday.com, powered by Mall Networks, was created by retailers as a one-stop shop for consumers looking for the best Cyber Monday promotions.  

In addition to hundreds of special offers, some of which will be exclusive promotions only available on the site, CyberMonday.com will feature a Deal of the Hour on both Black Friday and Cyber Monday this year, highlighting a different retail promotion every 60 minutes. (Most retailers participating in Black Friday Deals of the Hour will be announced on Tuesday, Nov. 24; Cyber Monday Deals of the Hour will be announced on Sunday, Nov. 29.) Offers will include free shipping specials, dollars off, percentages off, and free gifts with purchase.

CyberMonday.com has already gained momentum this holiday season with visibility on Facebook, Twitter and text deal alerts. With support from dozens of Shop.org members, more than $250 in retail gift cards will be distributed each day to fans and followers through Christmas. All CyberMonday.com proceeds received by Shop.org benefit its Ray M. Greenly Scholarship Fund, which helps students pursuing careers in retail. Ray Greenly was a Vice President at Shop.org before passing away from cancer in 2005. More than $900,000 has been raised for the scholarship fund through CyberMonday.com.  

Over Half of People with Internet at Work Will Shop at the Office 

This year, 53.5 percent of workers with Internet access, or 68.8 million people, will shop for holiday gifts from work. As in previous years, some employees are more likely to make a dent in their wish lists than others. According to the survey, three-fourths (73.8%) of young adults 18-24 with Internet access will shop at work, and men are more likely to shop from work than women (56.3% vs. 50.8%). 

“Although employers may cringe at the thought of their workers browsing or buying gifts online at work, there is a potential bright side,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “Employees who spend ten minutes at the office completing their holiday shopping online are likely to be much more efficient than those who use extended lunch breaks waiting in line at the store and fighting holiday traffic on the way back to work. “ 

About the Surveys The Shop.org eHoliday Study, conducted by BIGresearch, polled 70 retailers and was conducted Sept. 14 – Oct. 6, 2009. The poll on consumer shopping at work was conducted for Shop.org by BIGresearch from November 3-10, 2009. The survey, which polled 8,692 consumers, has a margin of error of plus or minus 1.0 percent.

BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch’s syndicated Consumer Intentions and Actions survey monitors the pulse of more than 8,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.

Shop.org, a division of the National Retail Federation, is the world's leading membership community for digital retail. Founded in 1996, Shop.org's 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.


*More than 20 retailers have shared their Cyber Monday promotions in advance with Shop.org, including press contact information at each company. See link above in release and contact Margaret Little at littlem@nrf.com for retailer PR information.