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Effective Crowd Management: Guidelines on how to maintain the safety and security of your customers, employees and store

National Retail Federation
November 2013


Effective Crowd ManagementAccess the 2013 Guidelines

NRF’s Loss Prevention community has released its 2013 Effective Crowd Management Guidelines to address what retail stores and shopping centers should be prepared for when managing large crowds. In anticipation of what is expected to be one of the busiest holiday shopping season in years – in particular Thanksgiving night and Black Friday weekend – the report can assist retailers in planning advanced measures to protect their stores, customers and employee.

Highlights from the 2013 guidelines include:

  • Sample response protocols for criminal flash mobs
  • Planning for large event crowds such as Black Friday
  • Promotional sales and special event checklist
  • Policies for mall-based and non mall-based retailers