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Effective Crowd Management

Effective Crowd Management: Guidelines on how to maintain the safety and security of your customers, employees and store

National Retail Federation
October 2011

Effective Crowd Management

In anticipation of another busy holiday season, NRF has released its 2011 Crowd Management Guidelines, which examines both the expected and unexpected factors in managing large crowds. The guidelines, created in collaboration with retail loss prevention executives, outline essential components of a crowd management and/or emergency plan, including promotional/holiday sales and special events, mall-based retailers versus non mall-based retailers and contingency plans.

Additionally, this year guidelines include fresh insight on multiple offender crimes, or criminal flash mobs, and organized events or protests. Highlights include:

Recent examples of flash mobs, both criminal and comedic
Insight on how to handle celebrity appearances and organized events, including "Occupy Wall Street"
Analysis from a recent NRF Criminal Flash Mob report which shows that one in 10 retailers say they have been a victim of a multiple offender crime
An Appendix that retailers may find useful for training store associates on how to respond to flash mobs or criminal flash mob incidents

View the press release and download a copy of NRF’s 2011 Crowd Management Guidelines.

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