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What Comes to Mind When You Think of Chain Restaurants?

NCCR partnered with ExpoTV to understand Americans’ perceptions of the chain restaurant industry. A panel of everyday consumers was asked to share their unbiased opinions about dining out, which provide more clarity into why people choose certain restaurants. Respondents said they visit chain restaurants because the experience is consistent, the food is safe, and the prices are reasonable.

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Consumer insights provided by expotv.com