Customer-Focused Merchandising Innovations

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Retailer Case Studies of Customer-Focused Merchandising Innovations

July 16, 2008
Shop.org Merchandising Workshop

Speakers:
Patti Freeman Evans, Research Director, Senior Analyst, Retail, JupiterResearch
Mercedes DeLuca, Global Customer Experience and Chief Information Officer, myShape
Kevin Ertell, VP of E-Business, The Borders Group, Inc.
Nancy Behrendt, Sr. Director of Global Merchandising, eBags

                            

Patti Freeman Evans moderates three retailer case studies that show concrete examples of innovations in customer-focused merchandising. Find out what eBags does with customer comments and reviews, how myShape pulls robust profile information from their customers, and how Borders has gone beyond multichannel to cross-channel retailing. Patti interviews each speaker and discusses in detail their philosophy about being customer-focused, their thought process behind each innovation, and the results that have occurred since implementation.

More from the 2008 Online Merchandising Workshop

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