CyberMonday.com Redesigned to Help Shoppers Save Money this Holiday Season

For Immediate Release
Contact: Kathy Grannis (202) 783-7971
Email: grannisk@nrf.com
www.cybermonday.com

CyberMonday.com Redesigned to Help Shoppers Save Money this Holiday Season
--New Search Feature Compares Products, Prices from 600+ Retailers--

Washington, November 17, 2008—With the understanding that shoppers will be using the web more than ever this holiday season to compare prices and look for gift ideas, Shop.org has redesigned its shopping website, www.CyberMonday.com, with new features that help consumers find the best holiday deals. And though Cyber Monday, the Monday after Thanksgiving, is two weeks away, CyberMonday.com has already launched for the holiday season with a variety of special promotions, including free shipping and dollar-off deals.

More than 600 retailers selling over 20 million products have come together on the site to feature hundreds of promotions that allow shoppers to stretch their gift budget this holiday shopping season. Retailers on the site include Barnes & Noble.com, BestBuy.com, eToys.com, Overstock.com, Zappos.com, and hundreds of other companies.

New features that were a part of the redesign include:

• A robust comparison shopping engine that crawls each CyberMonday.com merchant to find the best deals on specific products. The search engine allows shoppers to search across 20 million products and offers from hundreds of online retailers by category, brand, price, and color to narrow down a huge selection of merchandise.
• Savvy shoppers who don’t want to miss out on money-saving offers can enter their email address on the site to be sent a sneak peek of some of the best deals before they are announced.
• A Deal of the Hour promotion on Cyber Monday featuring a different sale or promotion from a participating retailer every 60 minutes
• A new shopping category featuring “green” products
• The top five online deals in a special section on the home page
• Dedicated pages highlighting retailers with free shipping offers and gift cards

CyberMonday.com was visited by more than 1.5 million people last holiday season—three times the previous year—according to Mall Networks, which powers the site. In anticipation of even stronger shopper interest, Mall Networks has increased capacity for the site again this year.

The site launched in November 2006 as a one-stop shop for consumers looking for the best online holiday promotions. All of Shop.org’s proceeds from CyberMonday.com benefit the Ray M. Greenly Scholarship Fund in memory of former Shop.org Vice President Ray Greenly. To date, more than $400,000 has been raised for the Scholarship Fund, which helps students pursuing careers in eCommerce.

Earlier this year, CyberMonday.com received Nucleus Research’s 2008 Technology ROI Award, which recognizes companies whose skillful deployment of IT solutions has produced a positive, bottom-line financial return on investment. In 2007, the site received two Standard of Excellence WebAwards from the Web Marketing Association.

Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform powers personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass.

Shop.org, a division of the National Retail Federation, is the world's leading membership community for digital retail. Founded in 1996, Shop.org's 700 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.

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