From Taste to Touch, NRF STUDiO Illustrates Experiential Elements that Impact Consumers

For Immediate Release
Contact: Kathy Grannis or Scott Krugman (202) 783-7971
grannisk@nrf.com or krugmans@nrf.com  

From Taste to Touch, NRF STUDiO Illustrates Experiential
Elements that Impact Consumers
--“Five Senses” Exhibit Brings Together Leading Design Firms--

New York, NY, January 14, 2007 – There is no question that the smell of chocolate chip cookies or fresh-cut grass evokes certain emotions. Artwork and photographs can make us feel on edge or at ease.  Music is often soothing or stressful. With the understanding that consumers’ five senses motivate their attitudes and actions, a group of the nation’s most prestigious design firms have collaborated on a major industry project that will be unveiled this week in New York City.

In partnership with leading design firms, the National Retail Federation will be revealing ”The STUDiO: Design for the Senses” at its Annual Convention. This experiential showcase will demonstrate how companies can drive sales, productivity, and profitability by appealing to customers’ sense of sight, sound, smell, taste and touch.

The STUDiO will be open January 15-16 from 10:00 a.m. to 5:00 p.m. on the Expo Floor during NRF’s 96th Annual Convention at the Jacob Javits Center in New York City. The exhibit will feature educational sessions on store design and store planning as well as retail case studies presented by industry leaders from both the retail and design communities.  

“The STUDiO: Design for the Senses” was produced in partnership with Watt International, a leading international design firm. The exhibit features design work from: Arup, Bergmeyer Associates, Inc., Design Forum, FRCH Design Worldwide, Hybridia Design, JGA, Miller-Zell, Inc., RYA, Super Graphics, and Watt International. Sponsors of the NRF STUDiO include: Alliance, AromaSys, AudioBrain, First Flavor, and Sinard.

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