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Eight in 10 Retailers to End Standard Shipping Deadlines Before December 20, According to Shop.org

For Immediate Release
Bethany Aronhalt or Kathy Grannis (855) NRF-PRESS

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Eight in 10 Retailers to End Standard Shipping Deadlines Before December 20, According to Shop.org

Washington, December 18, 2013 – It’s the final stretch for holiday shoppers, and retailers are preparing for the ultimate shipping rush that’s very likely to occur in the coming days. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 84.2 percent of retailers say their standard shipping deadline for guaranteed Christmas delivery will expire prior to Friday, December 20. 

Free standard shipping offers will follow suit, as nearly three-quarters (74.2%) of retailers who already have or will offer a free standard shipping promotion say their promotion will expire on or before December 20th.

“With Christmas falling on a Wednesday this year, we expect to see numerous offers from retailers for expedited and express shipping as we head into the final stretch and potentially biggest weekend of the holiday season," said Shop.org Executive Director Vicki Cantrell. “Companies know how important shipping offers are to their customers, many of whom will keep an eye out in the coming days as their favorite retailers are likely to up the shipping ante.”

For those waiting until the last minute, half (50.0%) of companies that will offer a free or upgraded expedited shipping promotion say their customers will have at least until Saturday, December 21st to take advantage of the offer. Nearly two in five (19.4%) retailers will let their customers take advantage of that offer through Sunday, December 22nd, and 16.7 percent will go as late as Monday, December 23rd.

Families and friends with gifts to ship across the country should also take note: 73.5 percent of retailers will offer express two-day shipping as late as Saturday, December 21st for a guaranteed Christmas delivery, and another 26.5 percent will let procrastinators ship as late as Sunday, December 22nd. Nearly half (47.2%), however, say they are comfortable offering express one-day or overnight shipping as late as Monday, December 23rd for a guaranteed Christmas delivery.

“As a favorite promotion among holiday shoppers, free shipping deals always help get last minute shoppers in gear,” said Prosper’s Consumer Insights Director Pam Goodfellow. “Those looking for convenience and efficiency will use their smartphones, tablets and computers wherever they are to scour the Internet for gifts and shipping options to finish their holiday shopping, for their loved ones and even themselves.”

This is Retail: Ship the Box

It’s not just reindeer, sleighs and Santa that help Americans get gifts and goodies to their loved ones during the holidays. Here’s what it takes to get those 420 million packages to their final destinations. Video: http://bit.ly/1dJWeV4

About the Study

The eHoliday Study provides an authoritative snapshot of the holiday activities of both large and small online retailers, and also includes the sentiments of online holiday shoppers. The study, conducted by Prosper Insights & Analytics for Shop.org, surveyed 47 online retailers from June 10 – 27, 2013 and 44 retailers September 4 – 23, 2013.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

Shop.org, a division of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and gold standard events. The community is made up of exclusive networking groups and committees that lead the global conversation surrounding innovative e-commerce trends and digital retail. Shop.org members include some of the world’s largest most respected retail, technology, research, and consulting companies. www.shop.org