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NRF CEO: “The Real Winners This Thanksgiving Weekend are Consumers”

For Immediate Release
Kathy Grannis (202) 626-8189

NRF CEO: “The Real Winners This Thanksgiving Weekend are Consumers”

Washington, November 29, 2013 – Even the post-turkey coma couldn’t keep a good shopper down last night as millions of people across the country lined the sidewalks late Thursday night and by midnight on Black Friday to stock up on discounted toys, laptops, tablets, apparel, and more.

“By all appearances and according to CEOs I’ve spoken with across the retail spectrum, it looks like the early opening of stores on Thanksgiving and the traditional start of holiday shopping on Black Friday is breaking new records, including what companies are seeing through their digital channels,” said NRF President and CEO Matthew Shay.  “The key take away at this point is that the real winners are in fact the consumers, who are recognizing more savings through competitive pricing and great promotions being offered in every category.

If there was any question this morning as to whether the Thanksgiving shopping tradition still resonates with Americans, we can simply look at the news coming from those who opened their doors to millions of eager shoppers last night.” 

NRF estimates that holiday sales will increase 3.9 percent this year to $602 billion. NRF’s holiday sales forecast is based on an economic model using indicators like housing data, unemployment and previous monthly retail sales reports and includes retail industry sales from November and December.

NRF will release the results of its Black Friday survey on Sunday, November 25 by 1:30 p.m. ET, with President and CEO Matthew Shay hosting a special media briefing at 2:00 p.m. ET Sunday (December 1) to discuss those results. NRF experts will discuss where people shopped over the weekend, what time they started shopping, how much they spent, what influenced their purchases and how many people are expected to shop online on Cyber Monday. If you are a member of the press or an analyst, RSVP for the call by emailing press@nrf.com. (Calls will be monitored to only allow accredited reporters, editors and writers. We will be recording the call and will have audio available on NRF’s website by Monday morning for those unable to listen in at 2:00 p.m.)