Santa To Deliver Game Systems, iPads To Children This Year, According to NRF Survey
Washington, November 21, 2013 – Classic toys like LEGO and Barbie are still popular with children, but nontraditional items are finding a way onto children’s wish lists this year, according to NRF’s 2013 Top Toys survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with demand among young girls being slightly higher (girls #4, boys #13).
“Although consumers may spend slightly less on holiday gifts this year, parents will still find a way to check off items from their child’s wish list,” said NRF President and CEO Matthew Shay. “Early promotions and attractive holiday deals will put parents in a position to find their children the perfect gifts while still maintaining their budgets.”
According to NRF’s 2013 holiday consumer survey, 44.3 percent plan to buy toys as gifts this holiday season. Children are still asking for timeless items like Barbie and dolls (girls #1and #2 respectively) or LEGO and toy cars (boys #1 and #3 respectively). And the younger generation is clearly more technologically savvy than ever, asking this year for tablets/iPads, smartphones (girls #11) and game consoles like Xbox One (boys #5) and PlayStation 4 (girls #10, boys #6).
Other popular toys for girls include Monster High Dolls (#3), Disney Princess (#4) and American Girl (#5). The hot new item for boys this year is Skylanders (#7), a hugely popular interactive video game that allows kids to play with a toy action figure at the same time.
“Timeless, classic toys will always resonate with children, but tablets and smartphones continue to steal more attention from today’s kids, leaving mom and dad with no option but to look for ways to get their children their own items - and leave theirs alone,” said Prosper’s Consumer Insights Director Pam Goodfellow.
2013 Top Toys for Boys
1. LEGO 2. Video Games 3. Cars & Trucks (generic) 4. Hot Wheels 5. Xbox One 6. PlayStation 4 7. Skylanders 8. Remote Controlled Vehicles 9. Action Figures 10. Bicycle (T) Teenage Mutant Ninja Turtles (T)
2013 Top Toys for Girls
1. Barbie 2. Dolls (generic) 3. Monster High Dolls 4. Disney Princesses (T) Tablet/Apple iPad (T) 5. American Girl (T) Lalaloopsy (T) 6. Furby 7. LEGO/LEGO Friends 8. Elmo/Big Hugs Elmo 9. Hello Kitty 10. My Little Pony (T) PlayStation 4 (T)
About the Survey
The NRF 2013 Holiday Consumer Intentions and Actions Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,201 consumers and was conducted for NRF by Prosper Insights & Analytics November 1-7, 2013. The consumer poll has a margin of error of plus or minus 1.3 percentage point.
Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, Wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com