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Sephora, Poppin, One Kings Lane Among Most Admired Online Retailers, According to STORES Magazine

For Immediate Release
Kathy Grannis or Bethany Aronhalt (855) NRF-PRESS
grannisk@nrf.com or aronhaltb@nrf.com

View Most Admired Online Retailers article.
View Favorite 50 Online Retailers article.

Sephora, Poppin, One Kings Lane Among Most Admired Online Retailers, According to STORES Magazine
-Amazon, Walmart, Kohl’s Rank High on Consumers’ Favorite Website List

Washington, September 3, 2013 – Industry insiders have spoken: Amazon.com, Modcloth.com, OneKingsLane.com, Poppin.com and Sephora.com are the most admired e-commerce retailers. Polling NRF and Shop.org members, STORES Media and Shop.org asked survey participants to name “the e-commerce retailer they most admired,” and after tallying the results, there were five clear winners. STORES Magazine’s September issue features the complete article.

According to the retailers, business partners and industry experts who weighed in on the topic, these five companies share many of the same priorities: innovation, social responsibility, customer-centric culture, quality of products and service, supply chain efficiency, the ability to capture and retain customers and financial soundness. 

“It’s a unique list of most-admired retailers because it ranges from companies that provide a very broad mix of products to those that specialize in niche offerings,” said STORES Media Editor Susan Reda. “The results suggest the industry’s enduring value proposition around innovation –whether it’s linked to new loyalty and payment processes or to creative ways of looking at a category. Also, the role of social media and the ability to blend content with commerce continue to gain in importance.”

Consumers rank their favorite online retailers

STORES Magazine’s September issue also includes results of the annual Favorite 50 Online Retailers survey, conducted by Prosper Insights & Analytics, which asks shoppers to identify their favorite online retailers.

Rankings were based on the total number of responses to the following open-ended questions: “What website do you shop most often for apparel items?” and “What website do you shop most often for non-apparel items?”

The top 10 are as follows:

1.  Amazon.com
2. Walmart.com
3.  eBay.com
4.  Kohls.com
5. BestBuy.com
6. Target.com
7. JCPenney.com
8. Macys.com
9.  Sears.com
10. OldNavy.com

A few newcomers found their way into people’s hearts and onto the list this year, including Belk.com, which debuted at No. 39, and Hottopic.com, landing at No. 43.

“People choose online shopping sites for various reasons, but new, innovative and personalized features seem to be what brings consumers back to their favorite retailer’s website time and time again,” said Prosper Insights & Analytics Consumer Insights Director Pam Goodfellow. “Many of these Top 50 have rewritten the rules when it comes to retaining and attracting online customers, and as such, will likely remain a topic of conversation for a long time.”

About the Surveys

STORES Media polled more than 50 NRF and Shop.org members between June 24 and July 12, 2013 about the e-commerce site they most admired. Responses were tallied and the companies with the top five mentions were designated “most admired.”

The STORES Favorite 50 Online Retailers is a list of e-commerce websites as ranked by the consumers who use them. The survey polled 5,606 consumers from June 4-11, 2013, and asked two open-ended questions: “What website do you shop most often for apparel items?” and “What website do you shop most often for non-apparel items?” The list was compiled by ranking online retailers in order of total mentions.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.ProsperDiscovery.com

STORES Media is the publishing and communications group of the National Retail Federation (NRF), the world’s largest retail trade association. STORES Media offerings include STORES Magazine (print and digital versions), STORES.org, STORES Weekly and the STORES Knowledge Series. STORES products report on the broad spectrum of strategic issues facing senior retail executives, including: retail technology, supply chain and logistics, credit and payment systems, loss prevention, human resources, online retailing, communications, marketing, merchandising and other vital store operations.

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