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Fulfilling Expectations

Fulfilling Expectations: The Heart of Omnichannel Retailing

Motorola Solutions
March 2013
www.motorolasolutions.com/retail

To meet shopper expectations in the omnichannel world, you must be able to see what’s in-stock and where it’s located across all supply chain channels. This paper discusses how omnichannel retailing is changing end-to-end supply chain operations, especially when it comes to meeting customers' complex fulfillment demands. It also examines the growth in importance of direct-to-customer shipping and offers suggestions for how retailers can utilize technology to make all the components of the supply chain work seamlessly together.

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