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Cyber Monday Shoppers Stock Up On Clothing, Electronics, According to Shop.org

For Immediate Release
Shari Brown or Kathy Grannis (855) NRF-PRESS

Download complete survey results

Cyber Monday Shoppers Stock Up On Clothing, Electronics, According to Shop.org
-Shoppers Spend Nearly $200 Online on Cyber Monday-

Washington, November 29, 2012 – Recognized by millions of Americans as the best day for online holiday promotions, Cyber Monday this year was full of promise as 129 million holiday shoppers planned to hit the web to take advantage of hot holiday deals. According to a recent survey conducted by BIGinsight for Shop.org, Cyber Monday shoppers spent an average $194.46 online, more than the average person spent online over the Thanksgiving weekend ($172.42).

“There is no question that Cyber Monday has become holiday shoppers’ favorite day to shop online,” said Shop.org Executive Director Vicki Cantrell. “Despite a strong showing online over the holiday weekend, shoppers held back some of their spending for Cyber Monday deals they knew retailers would deliver. And it was another one for the record books.”

Resting their tired feet from a busy shopping weekend, an estimated 129 million people planned to log on to retailers’ websites to seek out deals on gift items like apparel, electronics and toys. According to the survey, more people bought apparel than any other item on Cyber Monday; three in 10 (31.4%) online shoppers say they bought clothing and clothing accessories. Slightly less than half (46.8%) of 18-34 year olds bought clothing online on Cyber Monday, the most of any age group.

Other popular items purchased include books, CDs, DVDs, videos or video games (27.8%), electronics (25.2%), toys (17.5%), personal care or beauty items (12.3%), gift cards/gift certificates (12.2%), home decor or home-related furnishings (11.3%), jewelry or precious metal accessories (10.5%) and sporting goods or leisure items (10.1%).

“Online holiday shoppers have been out in full force for quite some time, but the excitement surrounding Cyber Monday only grew as we got closer to the big day,” said BIGinsight Consumer Insights Director Pam Goodfellow. “Shoppers made sure map out their shopping strategies as best they could so as to not miss a beat and to help ensure they were getting the most bang for their buck while shopping for gifts for others, and themselves.”

About the Survey

The survey, conducted Nov. 26-28, 2012 by BIGinsight for NRF, polled 2,587 consumers and has a margin of error of +/- 2%.

BIGinsight delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, BIGinsight represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. www.BIGinsight.com

Shop.org, a division of the National Retail Federation, is the world's leading membership community for digital retail. Founded in 1996, Shop.org's 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.