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Shopping the Globe

Shopping the Globe: Understanding Opportunities for International Retail Expansion

Barry Bourbon and Irwin Miller

Gensler
October 2012

These are exciting times for retail: one billion people are predicted to enter the global consumer class by 2025, and 600 million of them will live in emerging markets. Meanwhile, technology expands the marketplace every day, fueled by six billion mobile-cellular subscriptions around the globe—corresponding to 86 percent of the world’s population. There’s no doubt that new markets pose many opportunities for growth-seeking retailers, but there can be challenges too.

In this video presentation, co-leaders of Gensler’s top-ranked retail design practice, Barry Bourbon and Irwin Miller share case studies of retailers that have exported their brands to new markets, along with lessons learned from the global partnerships that paved the way. Viewers will gain answers to critical questions, such as:

How do customer expectations vary in global markets?
What principles and procedures does my company need to be aware of before entering new markets?
What resources are available to help find the right partners?
What steps should my company take to find success in new markets?

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