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NRF Announces Final 3 “This is Retail” Video Contest Winners

For Immediate Release
Kathy Grannis (202) 783-7971 or grannisk@nrf.com

NRF Announces Final 3 “This is Retail” Video Contest Winners
-Rankings to be unveiled May 16 at NRF Washington Leadership Conference-

Washington, May 1, 2012 – The National Retail Federation today announced the final three winners of its “This is Retail” video contest, determined after a week of public voting through NRF’s Retail Means Jobs website.

“It has been incredibly rewarding to witness the tremendous show of support that all of the contest finalists received from their friends, families, customers and communities,” said NRF President and CEO Matthew Shay. “Congratulations to the final three winners, whose personal stories we’ve grown to love even more as the contest unfolded. Theirs and all of the contestants’ stories will now be embedded into retail communities for years to come, serving as a small but powerful reminder of our industry’s extensive reach into neighborhoods and cities across America.”

The finalists in alphabetical order are:

Tanna Dang, Eden in Love, Honolulu, HI – Tanna’s story is one of philanthropy and opportunity. Highlighting the charitable acts that she and her associates take on throughout the year, Tanna’s video centers on how “retail creates opportunities to do good and make a difference.” If Tanna were to win first place, she’d use the contest winnings to treat her staff to an appreciation trip to either Thailand or China where they would look to help another community succeed and grow.

Susan Kaufman, Market Alley Wines, Monmouth, IL – Susan runs a small wine store in a small town, but the support of her friends, family and community was anything but small. During the contest, Susan rallied her Central Illinois community for weeks, using Facebook, local business outreach, newspaper outlets and radio stations to her full advantage to get word out. Susan says she’s most proud of creating a destination spot in her small, rural town that people love.

Kim Williams, The Polka Dot Press, Tallahassee, FL – “From my street to main street” is a mantra Kim lives by, especially after having begun her foray into a retail business from her dining room table. The widespread support Kim and The Polka Dot Press have received throughout the contest stretches as far as the state capitol, with Florida Governor Rick Scott even encouraging people to vote for Kim through his personal Twitter account.

Additionally, NRF has awarded Jim Adams of Falls Road Running Store in Baltimore the Judge’s Choice Award. Jim’s video on how retail powers the economy received the highest score from the original panel of judges who selected the top 20 finalists in March.

The top three winners will be flown to Washington, D.C. to be present for the announcement of the rankings of each finalist at NRF’s Washington Leadership Conference on May 16. The first place winner will receive $25,000 with $15,000 for second place and $10,000 for third place.

To learn more about all of the video finalists, visit retailmeansjobs.com/thisisretail/library.

NRF’s “This is Retail” video contest is a part of the association’s multi-faceted Retail Means Jobs campaign. The contest, officially announced in January at Retail’s BIG Show, was designed to promote retail as a career and demonstrate the multitude of career choices available within the retail industry.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation. www.nrf.com.