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NRF Names Retail Veteran Vicki Cantrell Senior Vice President, Communities and Executive Director, Shop.org

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For Immediate Release
Kathy Grannis (202) 783-7971 or grannisk@nrf.com

NRF Names Retail Veteran Vicki Cantrell Senior Vice President, Communities and Executive Director, Shop.org
--Cantrell’s Career Includes Exec Positions at Tory Burch, Giorgio Armani--

Washington, October 25, 2011— The National Retail Federation announced today that Vicki Cantrell – a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani, and Gucci – will join NRF as the association’s Senior Vice President, Communities and Executive Director, Shop.org on October 31. In this role, Cantrell will be committed to providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she will be responsible for oversight of all NRF communities, including NRF’s CIO Council, the Association of Retail Technology Standards (ARTS), and Loss Prevention.

"Finding an executive with the right experience and vision to foster and grow our communities was a tall task – and Vicki fits the bill perfectly,” said Matthew Shay, NRF President and CEO. “Her executive-level experience with major retail brands as well as prior experience with many of NRF’s communities makes Vicki an incredible asset to round out the executive team at NRF.”

“I am thrilled to join NRF in this position during such a critical moment in retail, as consumers expect channels and business units to work together to create a seamless shopping experience,” said Cantrell. “I look forward to bringing my experiences in multiple business areas and channels to Shop.org and the National Retail Federation: the greatest brands representing the entire retail industry.”

Cantrell comes to NRF from luxury brand Tory Burch, where she served the company as Chief Operating Officer and CIO during a period of extreme growth and expansion. During her tenure, Cantrell was a key contributor to digital retail initiatives.  She is regularly sought after as a speaker related to cross-channel business issues.

Previously, Cantrell served as CIO of Giorgio Armani Corp., where she delivered significant ROI and dramatically increased customer awareness and retention through a global, multi-phase Customer Relationship Management program. Earlier in her career, Cantrell held positions of growing responsibility with Gucci Group, Party City and JCPenney.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation. www.nrf.com