Super Bowl Sunday News

Three-thousand miles apart, two teams are preparing for the biggest game of the year, along with the millions of fans who will be cheering them on. According to a new survey by the Retail Advertising and Marketing Association, a division of the National Retail Federation, conducted by BIGinsight, more than 179.1 million people will watch the game Sunday, February 3, the most in the survey’s nine-year history and up from an estimated 172.5 million last year.

Love them or loathe them, two football titans will fight it out on Super Bowl Sunday, and more Americans than ever will join them to celebrate the big game. According to a new survey by the Retail Advertising and Marketing Association conducted by BIGinsight, 173 million people will watch the game Sunday, February 5, the most in the survey’s eight-year history and up from an estimated 171 million last year. Consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year. Total Super Bowl spending is expected to reach $11.0 billion.*

According to the Retail Advertising and Marketing Association’s 2010 Super Bowl survey, of the estimated 168 million (73.2%) people who will watch the game, at least 3.6 million (3.6%) will take advantage of retailers’ promotions and buy a new television, compared to the 2.6 million who said so last year.