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Gift Cards News

Gift Card Spending Reaches All-Time High, According to NRF Survey
Release Date: November 13, 2013

It’s personal, it’s practical, and it comes with a price tag that matches anyone’s budget – it’s a gift card, and this season 8 in 10 (80.6%) shoppers will look to add these small gift items to their baskets. According to NRF’s Gift Card Spending Survey conducted by Prosper Insights & Analytics, holiday shoppers will spend an average of $163.16 on gift cards, up 4.0 percent over the $156.86 they spent last year and the highest amount in the survey’s 11-year history. Total spending on gift cards will reach $29.8 billion

Gift Cards: The Season’s Hottest Gift, According to NRF
Release Date: November 14, 2012

With retailers providing increasingly creative ways for gift cards to be personalized and delivered, NRF’s 2012 holiday consumer spending survey conducted by BIGinsight shows that 81.1 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history.

Eight in Ten Holiday Shoppers Plan to Give Gift Cards This Holiday Season, According to NRF
Release Date: November 18, 2011

Holiday shoppers are expected to spend an average of $155.43 on gift cards, the highest amount since 2007 and up from $145.61 last year. This holiday season, total spending on gift cards will reach $27.8 billion.

Gift Givers Listening to Recipients as Gift Card Spending Expected to Rise
Release Date: November 17, 2010

  • Consumers are expected to spend an estimated $145 on gift cards this holiday season, up from $139 last year.
  • 77.3 percent of shoppers will buy at least one gift card.
  • Most people (39.2%) will give their friends and family members a gift card to a department store.

Gift Card Spending to Drop Slightly as Shoppers Favor Holiday Discounts
Release Date: November 19, 2009

  • Total spending on gift cards is expected to reach $23.63 billion
  • The average person will spend $139.91 on gift cards this holiday season, compared to $147.33 last year
  • Department store gift cards will be the most popular, followed by gift cards to restaurants and bookstores
  • NRF encourages shoppers to understand the difference between store-issued and bank-issued gift cards and use that information before making shopping decisions

Gift Card Spending Drops as Budget-Focused Holiday Shoppers Look for Bargains
Release Date: November 18, 2008

  • Holiday gift card spending will drop 5.6%
  • Fewer people plan to purchase gift cards
  • Consumers plan to spend an average of $147.33 on gift cards this holiday season
  • Total holiday gift card spending expected to reach $24.9 billion
  • NRF's Top Ten Tips for Buying Gift Cards
    Release Date: November 12, 2007