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Halloween News

Traditional Costumes Favorites for Adults, Children This Halloween, According to NRF
Release Date: October 07, 2013

This Halloween there will be plenty of pumpkins, princesses, zombies and witches around town. According to the National Retail Federation’s 2013 Top Costumes Survey, adults and children will look to traditional favorites for their costumes this year.

Ghouls and Ghosts Galore, 158 Million People to Celebrate Halloween This Year, According to NRF
Release Date: September 23, 2013

Cooler fall weather may bring cooler sales this Halloween, as fewer Americans plan to celebrate the spooktacular holiday. According to NRF’s Halloween Spending Survey conducted by Prosper Insights & Analytics, nearly 158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year. Those celebrating will also trim their budgets, with the average celebrant expected to spend $75.03 on decor, costumes, candy and fun, down from $79.82 last year. Overall, average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to reach $6.9 billion in 2013.

Pumpkin, Princess, Witch and Vampire Costumes Top Consumers’ Halloween Favorites, According to NRF
Release Date: September 26, 2012

This Halloween, trick-or-treaters, party-goers and pampered pets will be dressing up in traditional spooky style with pumpkin, princess, witch and vampire costumes taking the top spots in NRF’s 2012 Top Costumes survey conducted by BIGinsight.

There’s No Spooking Spending as Seven in 10 Americans Plan to Celebrate Halloween This Year
Release Date: September 25, 2012

A record 170 million people plan to celebrate Halloween this year, according to NRF’s 2012 Halloween consumer spending survey conducted by BIGinsight. Seven in 10 Americans (71.5%) will get into the haunting Halloween mood, up from 68.6 percent last year and the most in NRF’s 10-year survey history. Consumers are expecting to spend more too; the average person will spend $79.82 on decorations, costumes and candy, up from $72.31 last year, with total Halloween spending expected to reach $8.0 billion.*

Zombie, Vampire, Princess Costumes Top Consumers’ Halloween Favorites, According to NRF
Release Date: October 03, 2011

According to NRF’s 2011 Top Costumes survey, conducted by BIGresearch, more than 2.6 million men, women and children plan to dress as zombies this Halloween. Due to the popularity of the characters in recent books, television shows and video games, zombie costumes jumped from number 22 last year to number nine on children’s top costume list and from number seven to four on the adult list.

Consumers Eager to Have a Frightfully Good Time This Halloween, According to NRF
Release Date: September 28, 2011

According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8 percent last year and the most in NRF’s 10-year survey history.

Halloween Trends and Spending 2011
Release Date: September 27, 2011
Buzz Lightyear, Alice in Wonderland Among Top Costumes for 2010, According to NRF
Release Date: September 30, 2010
After Spooky 2009, Halloween Spending Bounces Back to ’08 Levels, According to NRF
Release Date: September 22, 2010

According to NRF’s 2010 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans will spend $66.28 on costumes, candy and decorations, up from last year’s $56.31 and comparable to the $66.54 average spend in 2008.

Halloween Consumer Spending 2010
Release Date: September 22, 2010

Select charts and information from NRF's 2010 Halloween Consumer Survey.

Vampires Move Up Top Costumes List; Nurses, Politicians Drop Off
Release Date: October 01, 2009

When it comes to Halloween costumes, vampires, princesses, police officers and pirates are in, while politicians, nurses and Batman are out. According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, 47 million adults and 58 million children across the country plan to dress up for Halloween this year.

As Economy Impacts Halloween, Americans Get Creative
Release Date: September 29, 2009

One of the spookiest parts of Halloween this year may be the amount people plan to spend on their celebrations. According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the holiday is expected to reach $4.75 billion.

Pop Culture, Election Play Role in Americans’ Halloween Costume Choices
Release Date: October 02, 2008

As more people plan to celebrate Halloween this year, consumers are looking to Hollywood and the upcoming election as their inspiration for costumes. According to the National Retail Federation’s 2008 Halloween Consumer Intentions and Actions survey, conducted by BIGresearch, an estimated 51.8 million adults plan to don some sort of costume for the big night. Their children – and pets – will also dress up for the occasion.

Halloween Celebrations Rise as Consumers Look to Escape Everyday Realities
Release Date: September 30, 2008

The spookiest holiday of the year may bring a bit of needed relief to consumers and retailers. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, more consumers plan to celebrate the holiday this year (64.5% vs. 58.7%). This year, the average person plans to spend $66.54 on the holiday, up from $64.82 one year ago. Total Halloween spending for 2008 is estimated to reach $5.77 billion.

Adults, Kids and Pets Celebrate Halloween in Style
Release Date: September 26, 2007
Halloween Sales Leave Retailers With Nothing to Fear
Release Date: September 24, 2007
Princess Continues Her Reign as Top Halloween Costume for Kids, According to NRF
Release Date: September 26, 2006
As Halloween Shifts to Seasonal Celebration, Retailers Not Spooked by Surge in Spending
Release Date: September 20, 2006
Princess Reigns as Most Popular Costume for Kids, According to NRF
Release Date: September 29, 2005
Halloween Press Releases 2002-2005
Release Date: September 26, 2005