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Easter News

Consumers Hope to Shake Off Winter Blues This Easter, According to NRF
Release Date: April 09, 2014
Easter Bunny Keeps Frugality in Mind This Year, According to NRF
Release Date: March 18, 2013

Americans will celebrate Easter in style and on budget this year according to NRF’s Easter Spending Survey conducted by BIGinsight. Keeping cost and their shopping list in mind, the average person celebrating Easter will spend approximately $145.13 on candy, decor, apparel and food, flat with last year’s $145.28. Total spending will reach an estimated $17.2 billion.

Spring Apparel, Candy to Send Easter Sales Past $16 Billion, According to NRF
Release Date: March 20, 2012

It seems even high prices at the pump can’t keep the Easter Bunny away this year. According to NRF’s Easter spending survey, conducted by BIGinsight, Americans will shell out an average of $145.28 on everything from apparel and candy to food and decorations this year, up 11 percent from $131.04 last year.

Spending on Food, Gifts and Apparel Expected to Increase This Easter, According to NRF
Release Date: April 07, 2011

According to NRF’s 2011 Consumer Intentions and Actions survey, conducted by BIGresearch, the average consumer is expected to spend $131.04 on everything from candy to clothes – up from last year’s $118.60 but not quite to pre-recession levels. Total spending on Easter related merchandise is expected to reach $14.6 billion.*

Easter a Warm Welcome for Shoppers and Retailers, According to NRF
Release Date: March 16, 2010

An NRF survey conducted by BIGresearch found that people who celebrate Easter will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion.

Easter Bunny Brings Joy But Less Candy, According to NRF
Release Date: March 19, 2009
Earliest Easter Since 1913 to See $14.44 Billion in Spending
Release Date: March 14, 2008
Consumers Eager for Spring as Easter Spending Increases
Release Date: March 20, 2007
Easter Spending Rises, As Holiday Once Again Falls Later in Season
Release Date: March 15, 2006