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Procrastination Abounds as NRF Survey Finds Most Have Completed Less than Half of Shopping
Release Date: December 16, 2009

  • Average person has completed 46.7% of shopping, lowest since 2004
  • Most last-minute shoppers will visit discount, department stores
  • The number of people who will shop in grocery stores at the last-minute is up substantially this year
  • One in ten shoppers plan to purchase their last holiday gift on Christmas Eve

Gap, Hallmark, Old Navy Make Big Strides on List of Shoppers’ Favorite Holiday Ads
Release Date: December 15, 2009

  • Wal-Mart overtakes Target on list of shoppers' favorite ads
  • New additions to the top 10 this year include Gap and Hallmark
  • Survey also asks shoppers about favorite online holiday ads

Most Holiday Shipping Offers to Expire on or Before December 18, According to Shop.org Survey
Release Date: December 14, 2009

  • Nearly two-thirds of retailers' shipping deadlines for Christmas delivery will fall on or before December 18.
  • 52.2% of retailers will offer overnight shipping options for Christmas delivery through December 23

Stigma of Gift Receipts is Diminishing Among Americans, According to NRF Survey
Release Date: December 09, 2009

  • 58.6% of shoppers say they enclose a gift receipt most or some of the time
  • Majority of people feel that retailers return policies are fair

Word of Mouth Influences Most Electronics, Apparel Purchases, According to RAMA Survey
Release Date: December 07, 2009
Cyber Monday Spending Shifts to Mornings, Evenings as More Shop from Home
Release Date: December 01, 2009

  • Scott Silverman: This was the largest – and most important – Cyber Monday yet
  • CyberMonday.com traffic rose 8% overall; 19% from 5 p.m. – midnight
  • More people shopped from home this year, fewer shopped from work

Black Friday Verdict: As Expected, Number of Shoppers Up, Average Spending Down
Release Date: November 29, 2009

  • More people went shopping but spent less on average
  • Department stores were big winners
  • One-third of shoppers purchased toys
  • Shoppers went to stores earlier than one year ago

Number of Americans to Shop on Cyber Monday Nears 100 Million, According to Shop.org Survey
Release Date: November 29, 2009

  • 96.5 million Americans plan to shop online on Cyber Monday
  • 90% of Cyber Monday shoppers will shop from home
  • Retailers participating in Deals of the Hour on CyberMonday.com include The Home Depot, Red Envelope and Sears

Black Friday Bargains Draw Eager Early-Morning Shoppers
Release Date: November 27, 2009
Black Friday Bargains to Attract Up to 134 Million Shoppers This Year
Release Date: November 24, 2009

  • Up to 134 million people may shop Black Friday weekend
  • One in ten people plan to shop from midnight to three a.m.
  • Coupons and newspaper circulars are biggest influences in getting customers to shop
  • NRF announces CyberMonday.com Deals of the Hour for Black Friday

Retailers Increase Cyber Monday Promotions to Entice Holiday Shoppers Looking for Bargains
Release Date: November 23, 2009

  • 87.1 percent of retailers will have special Cyber Monday promotion
  • 700 companies will be featured on CyberMonday.com with special sales
  • 68 million people will shop for holiday gifts from work

Though Electronics Remain Popular, Low-Priced Toys are Tops this Holiday Season
Release Date: November 20, 2009

  • Video games, Transformers remain popular for boys but Bakugan joins the list
  • Dora the Explorer, Zhu Zhu Pets enter list of top toys for girls
  • 42% of shoppers will buy toys this year

Gift Card Spending to Drop Slightly as Shoppers Favor Holiday Discounts
Release Date: November 19, 2009

  • Total spending on gift cards is expected to reach $23.63 billion
  • The average person will spend $139.91 on gift cards this holiday season, compared to $147.33 last year
  • Department store gift cards will be the most popular, followed by gift cards to restaurants and bookstores
  • NRF encourages shoppers to understand the difference between store-issued and bank-issued gift cards and use that information before making shopping decisions

More Holiday Shoppers Plan to Pay with Cash, Debit Cards this Year; Fewer Rely on Credit
Release Date: November 17, 2009

  • One-fourth of holiday shoppers will use cash and 43% will use debit cards
  • The number of people who will rely on credit cards for holiday purchases will fall ten percent
  • Half of Americans have not started holiday shopping
  • Clothing, toys to top gift lists this year

As Cyber Monday Nears, AVG, Shop.org Partner to Help Shoppers Stay Safe Online
Release Date: November 16, 2009

  • Among the top tips: S means security and think before you link
  • View all tips at www.shop.org/shopsafely

Making the Most Out of Gift Cards This Holiday Season
Release Date: November 05, 2009

  • Five gift card tips for holiday shoppers
  • NRF suggests buying cards from reputable retailers, not online auction sites
  • Additionally, shoppers should understand expiration policies and services fees before they buy
  • New research indicates majority don't buy gift cards because they believe it's impersonal

Online Retailers to Emphasize Free Shipping, Social Media this Holiday Season
Release Date: October 22, 2009

  • Almost half of online retailers will be increasing use of Facebook, Twitter this holiday season
  • 80% of online retailers will offer free shipping promotions
  • 41% of companies say they have cut back on inventory
  • Nearly half of online retailers expect holiday sales to grow at least 15%
  • Americans say they shop online due to convenience and free shipping

Economy to Impact Two-Thirds of Families this Holiday Season, According to NRF Survey
Release Date: October 20, 2009

  • Average American will spend $683 on holiday items
  • NRF advises people to shop early as inventory levels will cause most popular items to go fast
  • Sales and low prices remain the top factor when deciding where to shop
  • 40% of Americans will begin holiday shopping before Halloween

With Less Than a Week Before Christmas, Average Person Has Completed 64.7 Percent of Shopping
Release Date: December 19, 2008
Emotional Ads Resonate With Shoppers This Holiday Season, According to RAMA Survey
Release Date: December 17, 2008

  • Target, Wal-Mart, Best Buy, Macy's and Kohl's were shoppers top five favorite holiday advertisements
  • 17.5% of consumers said the retailers' commercial motivated them to shop at their store
  • 44.6% of shoppers said coupons were the biggest influencer in where they shopped this year

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