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Back to School News

Early Promotions Resonate with Back-to-School Shoppers, According to NRF
Release Date: August 20, 2013

Back-to-school shopping began earlier than ever this year, and according to NRF's 2013 Back-to-School and Back-to-College Surveys conducted by Prosper Insights and Analytics, the average family with school-age children in grades K-12 has already completed more than half (52.1%) of its shopping, up from 40.1 percent the same time last year and the highest percent in the survey’s history.

On the Heels of Historically High Back-to-School Season, 2013 Spending Expectations Decrease
Release Date: July 18, 2013

A combination of pent-up demand and a growing population of school children put 2012 back-to-school spending in the history books, leaving parents in 2013 with an array of school supplies that still work, and a significantly shorter shopping list. According to NRF’s 2013 Back-to-School Survey, families with school-aged children will spend an average of $634.78 on apparel, shoes, supplies and electronics, down from $688.62 last year.


Release Date: July 17, 2013
School, College Shoppers’ Lists Still Long, According to NRF
Release Date: August 16, 2012
Back-to-School Spending Grows as Parents Restock, Replenish Children’s Needs
Release Date: July 19, 2012

NRF/BIGinsight survey finds consumers will spend more on school and college as consumers replenish children's needs and more children enter school.

Department, Clothing Stores Expected Winners in Final Back-to-School Shopping Rush
Release Date: August 23, 2011

According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, the average family has completed 43.0 percent of shopping for K-12 students, similar to last year’s 43.2 percent. College students and their parents have completed 44.3 percent of their shopping, up slightly from last year’s 43.1 percent

New Survey Finds Shoppers Using Smartphones and Tablets for Back to School
Release Date: August 18, 2011

According to NRF’s 2011 Back-to-School and College surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information, and even make purchases.

Back-to-School Sales Expected to be Flat as Parents Practice Restraint, According to NRF
Release Date: July 21, 2011

According to NRF’s 2011 Back-to-School survey conducted by BIGresearch, families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, within a few dollars of last year’s $606.40 average. Total spending on grades K-12 is expected to reach $22.8 billion.*

Average Family Has Completed More School Shopping Compared to Same Time Last Year
Release Date: August 18, 2010

According to NRF’s latest Back-to-School/College Consumer Intentions and Actions survey, the average family has completed 43.2 percent of their school shopping, compared to 41.6 percent at this time last year.

Back to School Sales Up As Parents Replenish Children's Needs, According to NRF
Release Date: July 15, 2010

NRF's 2010 Back to School survey found that the average American family will spend $606.40 on clothes, shoes, supplies and electronics, compared to $548.72 last year, and close to the $594.24 in 2008.

Average Family Has More than Half of Back-to-School Shopping to Complete
Release Date: August 18, 2009
NRF's 2009 Back-to-School and Back-to-College Surveys
Release Date: July 14, 2009
Parents Holding on to Rebate Checks for Back-to-School Purchases
Release Date: July 22, 2008
Back-to-School Spending this Year to Top $18 Billion
Release Date: July 17, 2007
Electronics and Apparel to Fuel Back-to-School Spending
Release Date: July 18, 2006
Back to School History
Release Date: July 16, 2005