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Holiday & Consumer Trends News

Consumers Hope to Shake Off Winter Blues This Easter, According to NRF
Release Date: April 09, 2014
Americans Hoping to Cushion Their Rainy Day Funds with Tax Returns This Year
Release Date: February 19, 2014
Consumers Keep Budgets in Check this Valentine’s Day, According to NRF
Release Date: February 04, 2014

According to the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, 54 percent of Americans will celebrate with their loved ones this year, compared to 60 percent in 2013.

181 Million Americans to Watch 2014 Super Bowl
Release Date: January 24, 2014

The most watched professional sport in America will draw an estimated 181 million viewers – 75.4 percent – when the Denver Broncos take on the Seattle Seahawks on Sunday, February 2 for Super Bowl XLVIII.

Eight in 10 Retailers to End Standard Shipping Deadlines Before December 20, According to Shop.org
Release Date: December 18, 2013

According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 84.2 percent of retailers say their standard shipping deadline for guaranteed Christmas delivery will expire prior to Friday, December 20.

With Clock Ticking, Retailers and Consumers Prepare for a Very Big Holiday Shopping Weekend
Release Date: December 13, 2013

According to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics, as of December 9, the average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5 percent they’d completed by this time last year.

Americans Gobbled Up Retailers’ Thanksgiving Weekend Deals, According to NRF
Release Date: December 01, 2013

More than 141 million unique shoppers have already or will have shopped by the end of the big Thanksgiving weekend, up from 139 million over the same time frame last year.

More than 131 Million Holiday Shoppers to Shop Online on Cyber Monday
Release Date: December 01, 2013

Although 141 million Americans took advantage of retailers’ holiday deals over Thanksgiving weekend, one of the biggest promotional events of the year is still to come. According to a National Retail Federation survey conducted by Prosper Insights & Analytics over the weekend, more than 131 million (54.8%) shoppers plan to go online for Cyber Monday, up from the 129 million who participated last year.

NRF CEO: “The Real Winners This Thanksgiving Weekend are Consumers”
Release Date: November 29, 2013

Even the post-turkey coma couldn’t keep a good shopper down last night as millions of people across the country lined the sidewalks late Thursday night and by midnight on Black Friday to stock up on discounted toys, laptops, tablets, apparel, and more.

Santa To Deliver Game Systems, iPads To Children This Year, According to NRF Survey
Release Date: November 21, 2013

Classic toys like LEGO and Barbie are still popular with children, but nontraditional items are finding a way onto children’s wish lists this year, according to NRF’s 2013 Top Toys survey conducted by Prosper Insights and Analytics

Hot Holiday Deals Will Drive 140 Million Shoppers Online, to Stores Thanksgiving Weekend
Release Date: November 15, 2013

For the first time since 2002, Thanksgiving falls as late as the calendar possibly allows it to, but eager holiday shoppers are already mapping their shopping strategies for the big weekend. According to a preliminary Thanksgiving weekend shopping survey, up to 140 million people plan to or will shop over the weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year.* For the first time, NRF asked if people plan to shop on Thanksgiving Day: of those who plan to shop that weekend, nearly one-quarter (23.5%) plan to on Thanksgiving Day, or 33 million shoppers.

Gift Card Spending Reaches All-Time High, According to NRF Survey
Release Date: November 13, 2013

It’s personal, it’s practical, and it comes with a price tag that matches anyone’s budget – it’s a gift card, and this season 8 in 10 (80.6%) shoppers will look to add these small gift items to their baskets. According to NRF’s Gift Card Spending Survey conducted by Prosper Insights & Analytics, holiday shoppers will spend an average of $163.16 on gift cards, up 4.0 percent over the $156.86 they spent last year and the highest amount in the survey’s 11-year history. Total spending on gift cards will reach $29.8 billion

Americans Making Progress with Gift Lists, According to NRF
Release Date: November 12, 2013

Early October holiday promotions struck a chord with millions of Americans as 53.8 percent of shoppers say they have already started holiday shopping, according to the National Retail Federation’s holiday consumer spending survey conducted by Prosper Insights & Analytics. Specifically, just 46.2 percent say they have yet to start, the smallest percent in the survey’s history.

Cautious Consumers Trim Holiday Gift Giving Budgets (Even for Themselves), According to NRF Survey
Release Date: October 16, 2013

According to NRF's holiday consumer spending survey conducted by Prosper Insights, the average holiday shopper will spend $737.95 on gifts, decor, greeting cards and more, two percent less than the $752.24 they actually spent last year.


Release Date: October 16, 2013
Free-Shipping Offers Abound This Holiday Season, According to Shop.org
Release Date: October 16, 2013

Bargain hunters take note: free-shipping offers will not be hard to find this holiday season. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 16.3 percent of retailers will offer their first holiday free shipping offer by the week of October 28; more than one-third (34.9%) say they already offer year-round free shipping, compared to 23.1 percent last year. Additionally, more than half (51.2%) of online retailers surveyed plan to start their online holiday marketing promotions by Halloween.

Traditional Costumes Favorites for Adults, Children This Halloween, According to NRF
Release Date: October 07, 2013

This Halloween there will be plenty of pumpkins, princesses, zombies and witches around town. According to the National Retail Federation’s 2013 Top Costumes Survey, adults and children will look to traditional favorites for their costumes this year.

NRF Forecasts Marginal Sales Gains This Holiday Season
Release Date: October 03, 2013

NRF expects sales in the months of November and December to marginally increase 3.9 percent to $602.1 billion, over 2012's actual 3.5 percent holiday season sales growth. The forecast is higher than the 10-year average holiday sales growth of 3.3 percent.

Ghouls and Ghosts Galore, 158 Million People to Celebrate Halloween This Year, According to NRF
Release Date: September 23, 2013

Cooler fall weather may bring cooler sales this Halloween, as fewer Americans plan to celebrate the spooktacular holiday. According to NRF’s Halloween Spending Survey conducted by Prosper Insights & Analytics, nearly 158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year. Those celebrating will also trim their budgets, with the average celebrant expected to spend $75.03 on decor, costumes, candy and fun, down from $79.82 last year. Overall, average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to reach $6.9 billion in 2013.

Early Promotions Resonate with Back-to-School Shoppers, According to NRF
Release Date: August 20, 2013

Back-to-school shopping began earlier than ever this year, and according to NRF's 2013 Back-to-School and Back-to-College Surveys conducted by Prosper Insights and Analytics, the average family with school-age children in grades K-12 has already completed more than half (52.1%) of its shopping, up from 40.1 percent the same time last year and the highest percent in the survey’s history.


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