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2011 News

National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
Release Date: December 14, 2011

With just ten days until Christmas, the National Retail Federation has revised its holiday forecast upward, expecting holiday sales to rise 3.8 percent this year to a record $469.1 billion. NRF’s initial forecast, announced on October 6, called for anticipated sales growth of 2.8 percent.

Survey Finds Consumers Have Only Scratched the Surface With Holiday Shopping; Most Have More than Half of Their Shopping to Complete
Release Date: December 14, 2011

According to the National Retail Federation’s 2011 Consumer Intentions and Actions survey conducted by BIGresearch, as of the second week in December, the average person has completed 46.5 percent of their shopping, less than the 49.5 percent the average person had completed by the same time last year.

Gift Receipts More Popular Than Ever Among Holiday Shoppers, According to NRF Survey
Release Date: December 07, 2011

According to NRF’s 2011 Holiday Returns Survey, 61.9 percent of holiday shoppers say they provide a gift receipt most or some of the time, the highest percent in the survey’s history. They survey also found more people are paying attention to and agreeing with retailers’ return policies as nine in 10 Americans (90.1%) say they find stores return policies to be fair, up from 88.4 percent last year.

Over 122 Million Americans to Shop on Cyber Monday, According to Shop.org Survey
Release Date: November 27, 2011

According to a survey conducted for Shop.org by BIGresearch, 122.9 million Americans plan to shop on Cyber Monday this year, up from the 106.9 million who shopped on Cyber Monday in 2010.

Black Friday Weekend Shines as Shoppers Line up for Deals, Spend Record $52 Billion
Release Date: November 27, 2011

A record 226 million shoppers visited stores and websites over Black Friday weekend*, up from 212 million last year. Digging deep into their holiday budgets, the average holiday shopper spent $398.62 this weekend, up from $365.34 last year. Total spending reached an estimated $52.4 billion.

NRF CEO: “Midnight Black Friday Openings Proved to be Well Worth It This Year”
Release Date: November 25, 2011
Children’s Holiday Wish Lists Include Dolls, LEGO’s, iPod’s and Even, iPad’s, According to NRF
Release Date: November 22, 2011

According to NRF’s 2011 Top Toys survey, conducted by BIGresearch, popular holiday toys this year will be a mix of classic and contemporary. Continuing her reign, Barbie once again tops little girls’ wish lists (26.9%) and video games (11.9%) top boys’ lists.

Up to 152 Million Shoppers Expected to Visit Stores, Websites Black Friday Weekend, According to NRF Survey
Release Date: November 16, 2011

According to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch, up to 152 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), higher than the 138 million people who planned to do so last year.

Consumers in for Nice Holiday Surprise With Discretionary Gifts on the Rise, According to NRF
Release Date: November 15, 2011

According to NRF’s 2011 Holiday Consumer Intentions and Actions survey, conducted by BIGresearch, early Black Friday sales and special holiday offers have piqued many Americans’ interest as over half of Americans (51.4%) have started their holiday shopping, up from 48.9 percent last year.

Eager to Strike a Deal While It’s Hot, Holiday Shoppers Plan Plenty of Self-Gifting This Holiday Season
Release Date: October 19, 2011

According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98.* NRF is still forecasting overall holiday retail sales to grow 2.8 percent during the months of November and December to $465.6 billion.