Retail Marketing Strategies and Tactics for Holiday 2012

This webinar is available to NRF and Shop.org members only. This event is not open to the press.

Retailers are putting the finishing touches on their marketing and merchandising plans for the extensive 33-day Holiday 2012 selling season. Join us for a Shop.org members-only webinar as we present key findings from the 2012 Shop.org Holiday Strategy and Planning Guide. Developed as a foundation for retailers to plan the online aspects of the upcoming holiday season, this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment.

Shop.org Head of Research Fiona Swerdlow and our retail industry experts will recap some of the most important marketing lessons learned during the Holiday 2011 season, review recently released retailer and consumer insights, and provide best practice tactics to help retailers maximize their marketing investments for Holiday 2012.

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• Fiona Swerdlow, Head of Research, Shop.org
• Pam Goodfellow, Consumer Insights Director, BIGinsight
• Chris Rocha, Head of Customer Acquisition, Harry and David