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Historical Data

For a comprehensive look at Thanksgiving Day, Black Friday and Cyber Monday shopping results from 2011, check out the historical data here.

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How retailers are responding to demands for same-day delivery

Through optimized and streamlined delivery services, the retail industry is embracing an explosion in the number of multichannel retailers offering the buy online, pick up in-store or ship-to-store options for shoppers. Read more.

Survey finds millions still have plenty of holiday shopping left

Though the average American has completed 56 percent of their shopping, only one in 10 have completely wrapped up their lists. Last-minute shoppers will utilize the four-day weekend and new deals to finish the dash for gifts. Read more.

More shipping incentives planned for last-minute shoppers

Holiday procrastinators have a few more days to buy the perfect gift and still secure a Christmas arrival. According to Shop.org’s eHoliday survey, 45 percent of retailers will have standard shipping promotions through Dec. 17. Read more.

Holiday return fraud to reach nearly $3 billion this year

NRF’s annual Return Fraud survey results show that retailers will lose as much as $8.9 billion to return fraud in 2012, with losses in the holiday season reaching $2.9 billion alone. Read more.

Looking for historical holiday data? We’ve got you covered.

NRF has been surveying shoppers about the winter holidays for over ten years. Check out data from years gone by and track some of the top holiday trends. View historical holiday data.

Latest News

Holiday Retail Sales Up 3.0 Percent to $579.8 Billion | January 15, 2013
Solid consumer spending in the month of December helped retailers finish the year with a healthy holiday shopping season, how... read more
Retailers Planning Last Minute Shipping Rush This Holiday Season, According to Shop.org | December 12, 2012
Though millions of holiday packages are crossing the country right now en route to their intended doorsteps, many Americans m... read more
Cyber Monday Shoppers Stock Up On Clothing, Electronics, According to Shop.org | November 29, 2012
... read more
Thanksgiving Day Promotions Win Over Millions of Holiday Shoppers, According to NRF | November 25, 2012
The New England Patriots and the Washington Redskins weren’t the only winners this Thanksgiving Day as more than 35 million A... read more

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By the Numbers

4.1%
Percentage NRF expects holiday retail sales to increase in 2012.

$749.51
Average spend for shoppers on holiday gifts, décor, greeting cards and more this year.

41.4%
Percentage of Americans who say they will begin shopping before Halloween.

71.5%
Percentage of young adults ages 18-24 who say they will take advantage of midnight and early-bird Black Friday promotions.

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