National Retail Federation

2012 By the Numbers...

$79.82
The average amount Americans will spend on decorations, costumes and candy for Halloween

35.7%
The percentage of Americans who will look to a retail store for costume ideas

27.1%
The percentage of Americans who will look for costume ideas via social media sites

In the News...

Halloween expected to scare up $6.9 billion in consumer spending
Advertising Age

More spending expected this Halloween
Pittsburgh Post-Gazette

Contacts

For media inquiries, contact:
Kathy Grannis
grannisk@nrf.com
202-626-8189

For all other questions, email:
press@nrf.com

Halloween Headquarters

A record 170 million Americans to celebrate Halloween in 2012

More Americans than ever will be in the haunting mood this year, with seven in 10 celebrating Halloween, the most in NRF’s 10-year survey history. On average, celebrants are expected to spend almost $80 on decorations, costumes and candy as total spending on the holiday is expected to reach $8 billion. Read more.

Additional Resources

Retail's BIG Blog: Infographic: Top Halloween costumes for adults, kids and pets in 2012

Retail’s BIG Blog: Fall air has retailers, party-goers gearing up for Halloween

Historical Data

Consumers Eager to Have a Frightfully Good Time This Halloween, According to NRF (2011)

Zombie, Vampire, Princess Costumes Top Consumers’ Halloween Favorites (2011)

Halloween Spending Bounces Back to ’08 Levels, According to NRF (2010)

Buzz Lightyear, Alice in Wonderland Among Top Costumes for 2010, According to NRF (2010)

This Year's Costumes Could be Crazier Than Ever (2010)

Explore more historical Halloween data.