In the News...
Halloween expected to scare up $6.9 billion in consumer spendingAdvertising Age
More spending expected this Halloween
Pittsburgh Post-Gazette
Numbers...
14.7%
The percentage of people that will dress up their pet for Halloween
49.5%
The percentage of people that will decorate their yards for Halloween
$21.05
The amount consumers will spend on candy
43.9%
The percentage of who plan to dress in costume
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Halloween Headquarters
Business is BOOming this Halloween, according to NRF |  |
| Seven in 10 Americans will celebrate Halloween this year - the most in NRF's survey history - and they'll be spending more. The average person will fork over $72.31 on costumes, candy and decorations, bringing total Halloween spending to $6.9 billion. Read more. | |
| Additional Resources Zombie, Vampire, Princess Costumes Top Consumers' Favorites This Halloween (2011 press release) | |
Historical Data
Pet Costumes That Have All the Buzz (2010)
This Year's Costumes Could be Crazier Than Ever (2010)
2010 Top Costumes include Buzz Lightyear and Alice in Wonderland Characters (2010)
Charts Explore Halloween Consumer Spending (2010)
Top Costumes of 2009 (2009)As Economy Impacts Halloween, Americans Get Creative (2009)
Halloween survey reveals spooky spending (2009)
Explore more historical Halloween data.
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