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Association for Retail Technology Standards
National Council of Chain Restaurants
Loss Prevention (LPInformation.com)
Retail Advertising and Marketing Association
Community of Online and Multichannel Retailers
STORES Media, Knowledge Series, and more
NRF Foundation Research & Education
Forum for International Retail Association Executives

For media inquiries, contact:
Kathy Grannis
grannisk@nrf.com
202-626-8189

For all other questions, email:
press@nrf.com

This year’s back-to-school shoppers are all about finding value and saving where they can – and retailers in nearly every category can benefit.

More on back-to-school 2011

NRF CEO talks back-to-school on CNBC (video)

Year	Back-to-School	Back-to-College
2010	Back to School Sales Up As Parents Replenish Children's Needs	Spending on Back to College Merchandise to Increase Slightly
2009	Average Family Has More than Half of Back-to-School Shopping to Complete	Four Out of Five Americans Say Economy Affecting Back-to-College Plans
2008	Parents Holding on to Rebate Checks for Back-to-School Purchases	As Students Adapt to Economy, Back-to-College Spending Drops
2007	Back-to-School Spending this Year to Top $18 Billion	Spending on Dorm Furnishings, Electronics Drives Back-to-College Sales Past $31 Billion
2006	Electronics and Apparel to Fuel Back-to-School Spending	Back to College Spending Hits $24.9 Billion Due to Double-Digit Surge in Electronics Purchase

$604
Average amount parents of K-12 students will spend on back-to-school items.

9 in 10
Number of Americans who said the economy will impact their back-to-school spending.

1/4
The number of college students who will begin shopping at least two months before school starts.