Biography:

Kathy Grannis joined the National Retail Federation in 2006 as manager of media relations and was promoted to senior director of media relations in 2012. As a member of NRF's communications team, Grannis spearheads the communications strategy for the association’s industry-related research, including the release of NRF's annual holiday forecast and a multitude of consumer trends data. She also represents NRF as an association spokesperson on a host of retail industry issues, appearing in articles from the Associated Press, BusinessWeek, and the Wall Street Journal, and has appeared on an array of broadcast news programs. 

In 2012, Grannis was responsible for the media relations strategy and coverage for the roll-out of NRF’s multi-million-dollar “Retail Means Jobs” campaign and “This is Retail” video contest.

Prior to joining NRF, Grannis worked at a public relations and event management firm in Washington, DC.

Grannis graduated with a degree in Public Relations from Coastal Carolina University in Conway, SC and a master’s degree in Management for Public Relations and Communications from the College of Notre Dame of Maryland. She was born and raised in St. Leonard, MD and now lives in Washington, DC.

Read Kathy Grannis's blog posts.

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