Biography:

Laura Lilly joined NRF April 2012 as the Senior Director of Grassroots.  In this capacity, Lilly is responsible for mobilizing NRF’s network of members around public policy issues affecting the retail industry.   Working closely with other members of the team, she coordinates coalition-led and grassroots initiatives to help NRF members make their voices heard.  
            
Lilly came to NRF from DCI Group where she provided strategic council and directed public affairs campaigns on behalf of clients.  Lilly brings experience in managing grassroots advocacy campaigns at the state and federal levels, with a specialty in campaign management, message development, coalition building, and grassroots outreach.

Originally from Philadelphia, Lilly graduated from The George Washington University with a B.A in International Affairs with a concentration in International Communications.  She resides in Maryland with her husband, Jason and her son, Teddy.