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Margaret Little
Biography:
Margaret Case Little, senior director of strategic initiatives, joined NRF in 2010 and is responsible for building NRF’s public-facing campaigns to reflect the priorities and mission of the organization and the retail industry as a whole.
Little has served in many roles at NRF, including manager and director of communications, and most recently, as senior director of communications and public affairs with a focus on digital strategy, including online communications and social media. In 2011 and 2012, her primary focus was the implementation of NRF’s multimillion-dollar “Retail Means Jobs” campaign, including a nationwide video contest to find the best retail story in America. In addition to campaign management, Little also heads up NRF's paid advertising efforts and is a frequent contributor of retail industry and public policy news within the blogosphere.
Prior to joining NRF, Little served as legislative staff for Senator Richard Shelby (R-AL).
A graduate of The University of Alabama with a degree in political science, Little was born and raised in Northport, Alabama. She resides in Falls Church, Virginia with her husband.
Read Margaret Case Little’s blog posts on Retail’s BIG Blog and the Shop.org blog.
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