| source: BIGresearch | |||||
| N = 6,591 4/6 - 4/13/05 | All | Men | Women | $50K+ | <$50K |
| Percent Celebrating Mother's Day | 83.0% | 85.0% | 81.1% | 88.5% | 79.3% |
| Spending Plans of Consumers Celebrating | |||||
| More | 10.9% | 11.9% | 9.9% | 10.6% | 10.7% |
| Same | 73.2% | 76.0% | 70.4% | 77.2% | 70.4% |
| Less | 16.0% | 12.1% | 19.7% | 12.1% | 18.9% |
| If you plan to give any of the following as gifts on Mother's Day, please tell us how much you will spend for each. (in dollars) | |||||
| Clothing or clothing accessories | |||||
| Average of Buyers | $ 35.47 | $ 39.24 | $ 31.46 | $ 40.98 | $ 31.88 |
| Percent Buying | 23.3% | 23.8% | 22.5% | 24.8% | 22.0% |
| Net Average | $ 8.26 | $ 9.34 | $ 7.09 | $ 10.16 | $ 7.00 |
| in billions | $ 0.902 | ||||
| Jewelry | |||||
| Average of Buyers | $ 79.31 | $102.01 | $ 47.46 | $ 85.62 | $ 69.03 |
| Percent Buying | 19.7% | 24.5% | 16.4% | 22.7% | 17.5% |
| Net Average | $ 15.64 | $ 25.00 | $ 7.76 | $ 19.42 | $ 12.08 |
| in billions | $ 1.708 | ||||
| Flowers | |||||
| Average of Buyers | $ 24.69 | $ 26.22 | $ 22.81 | $ 30.08 | $ 20.10 |
| Percent Buying | 50.7% | 60.1% | 44.4% | 57.4% | 46.1% |
| Net Average | $ 12.53 | $ 15.75 | $ 10.13 | $ 17.27 | $ 9.26 |
| in billions | $ 1.368 | ||||
| Books or CDs | |||||
| Average of Buyers | $ 19.46 | $ 22.31 | $ 15.42 | $ 22.59 | $ 16.43 |
| Percent Buying | 28.5% | 34.8% | 22.7% | 30.4% | 26.6% |
| Net Average | $ 5.55 | $ 7.76 | $ 3.50 | $ 6.86 | $ 4.37 |
| in billions | $ 0.606 | ||||
| Greeting card(s) | |||||
| Average of Buyers | $ 7.10 | $ 7.52 | $ 6.70 | $ 7.66 | $ 6.60 |
| Percent Buying | 73.6% | 73.5% | 73.5% | 75.7% | 72.8% |
| Net Average | $ 5.23 | $ 5.52 | $ 4.93 | $ 5.80 | $ 4.80 |
| in billions | $ 0.571 | ||||
| Gift Certificate(s) | |||||
| Average of Buyers | $ 39.94 | $ 44.44 | $ 34.81 | $ 48.49 | $ 31.81 |
| Percent Buying | 25.5% | 26.5% | 24.1% | 28.1% | 23.2% |
| Net Average | $ 10.18 | $ 11.79 | $ 8.38 | $ 13.65 | $ 7.36 |
| in billions | $ 1.112 | ||||
| Consumer electronics or computer related accessories | |||||
| Average of Buyers | $ 100.02 | $120.63 | $ 61.45 | $148.71 | $ 73.55 |
| Percent Buying | 6.4% | 8.7% | 4.3% | 5.8% | 5.6% |
| Net Average | $ 6.41 | $ 10.47 | $ 2.64 | $ 8.60 | $ 4.10 |
| in billions | $ 0.700 | ||||
| Housewares or gardening tools | |||||
| Average of Buyers | $ 42.28 | $ 57.48 | $ 25.75 | $ 49.33 | $ 35.39 |
| Percent Buying | 11.4% | 11.7% | 11.0% | 12.2% | 10.6% |
| Net Average | $ 4.84 | $ 6.71 | $ 2.84 | $ 6.03 | $ 3.76 |
| in billions | $ 0.528 | ||||
| Personal Service | |||||
| Average of Buyers | $ 60.72 | $ 66.92 | $ 49.91 | $ 74.92 | $ 47.50 |
| Percent Buying | 9.7% | 11.8% | 7.9% | 11.6% | 8.3% |
| Net Average | $ 5.90 | $ 7.88 | $ 3.94 | $ 8.66 | $ 3.94 |
| in billions | $ 0.644 | ||||
| Special outing such as dinner or brunch | |||||
| Average of Buyers | $ 43.38 | $ 48.51 | $ 36.81 | $ 55.25 | $ 34.19 |
| Percent Buying | 46.3% | 57.6% | 39.3% | 49.4% | 44.4% |
| Net Average | $ 20.11 | $ 27.95 | $ 14.45 | $ 27.28 | $ 15.20 |
| in billions | $ 2.196 | ||||
| Other | |||||
| Average of Buyers | $ 37.42 | $ 42.83 | $ 32.02 | $ 48.02 | $ 29.30 |
| Percent Buying | 26.7% | 25.3% | 26.9% | 27.1% | 26.3% |
| Net Average | $ 9.99 | $ 10.84 | $ 8.62 | $ 13.01 | $ 7.72 |
| in billions | $ 1.092 | ||||
| Combined Net Average | $ 104.63 | $139.02 | $ 74.28 | $136.74 | $ 79.58 |
| in billions | $ 11.428 | ||||
| Where will you purchase Mother's Day gifts this year? (Check all that apply) | |||||
| Discount Store | 26.0% | 23.9% | 28.0% | 21.0% | 31.1% |
| Department Store | 25.9% | 27.9% | 24.0% | 27.0% | 25.3% |
| Specialty Clothing Store | 3.7% | 4.5% | 3.0% | 4.2% | 3.5% |
| Other Specialty Store (Greeting Card/Gift Store, Florist, Jeweler, Electronics Store) | 33.6% | 36.7% | 30.7% | 40.5% | 28.9% |
| Online | 16.3% | 18.8% | 14.1% | 18.9% | 14.7% |
| Catalog | 2.8% | 2.5% | 3.1% | 3.2% | 2.8% |
| *The sum of the % totals is greater than 100% because the respondents can select more than one answer. | |||||
| Who do you plan to buy a Mother's Day gift for this year? (Check all that apply) | |||||
| Mother or Stepmother | 65.2% | 64.9% | 65.3% | 66.8% | 64.0% |
| Wife | 19.4% | 39.8% | --- | 27.8% | 14.0% |
| Daughter | 8.4% | 4.9% | 11.6% | 7.0% | 9.7% |
| Grandmother | 7.4% | 6.6% | 8.0% | 7.1% | 7.9% |
| Sister | 5.3% | 3.9% | 6.6% | 4.7% | 5.7% |
| Friend | 5.7% | 4.0% | 7.2% | 5.7% | 6.0% |
| Godmother | 1.1% | 0.8% | 1.3% | 1.1% | 1.0% |
| Other relative | 10.7% | 5.5% | 15.4% | 11.9% | 10.3% |
| No one | 10.1% | 4.6% | 15.2% | 7.4% | 12.4% |
| *The sum of the % totals is greater than 100% because the respondents can select more than one answer. | |||||
| Mother's Day Spending by Year | |||||
| 2000 | $ 49.90 | ||||
| 2001 | $ 62.20 | ||||
| 2002 | $ 96.50 | ||||
| 2003 | $ 97.37 | ||||
| 2004 | $ 98.64 | ||||
| 2005 | $ 104.63 | ||||