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Joel Desgrippes and Marc Gobé on the Emotional Brand Experience

By Anne Hellman with Desgrippes Gobé
Published by Rockport, 2007

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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

By Lisa Johnson with Cheri Hanson
Published by Free Press, 2006

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Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders

By Brian O. Underhill, Kimcee McAnally, and John J. Koriath
Published by Berrett-Koehler Publishers, 2007

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