May

TELLING RETAIL’S STORY

Retail’s impact stretches beyond selling product for profit. And on Capitol Hill, the stories that shined the brightest in NRF’s This is Retail video contest earned small business owners the chance of a lifetime: to explain to lawmakers just how their businesses impacted communities back home.

Small business owners visit their representatives in Washington, D.C.

Contest-winners

This is Retail finalists Tanna Dang (center), Kim Williams (left) and Susan Kaufman (right) on the steps of Capitol Hill.

More pictures of the winners

Twitter Wall

National leaders show their support for #ThisisRetail

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Retailers share their This is Retail stories

How retail gives back:

Tanna Dang’s “This is Retail” story

I'm Tanna Dang and This Is Retail
SusanKaufmanStory

How retail connects communities:

Susan Kaufman’s “This is Retail” story

KimWilliamsStory

How retail
means Main Street:

Kim Williams’ “This is Retail” story