| Title | Category | Publication Name |
| The Magnitude of Menu Costs: Direct Evidence From Large U.S. Supermarket Chains
| Store Management | The Quarterly Journal of Economics, August 1997 |
| Competing in a Value-Driven World | Industry Analysis | McKinsey & Company |
| The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores
| Store Management | Journal of Retailing, Volume 79, Issue #4, 2003 |
| Implications for Retail Adoption of Digital Signage Systems
| Retail Marketing | PRI Working Paper No. 1, 2004 |
| Linking Retail Strategy, Atmospheric Design and Shopping Behavior | Retail Marketing | Journal of Marketing Management, Volume 18, 2002 |
| Return on Marketing: Using Customer Equity to Focus Marketing Strategy | Retail Marketing | Journal of Marketing, Volume 68, January 2004 |
| Why Store Brand Penetration Varies by Retailer | Merchandise Management | Marketing Science, Volume 16, #3, 1997 |
| How Promotions Work | Retail Marketing | Marketing Science, Volume 14, #3, 1995 |
| The Selection and Pricing of Retail Assortments: An Empirical Approach | Merchandise Management | Journal of Retailing, Volume 75, Issue #3, 1999 |
| Complementarities Between In-Store and Supply Chain Technologies:
An Empirical Analysis of Food Retailing Operations
| Retail Technology | Working Paper, May 2004 |
| Where the Rubber Meets the Road: A Model of In-Store Consumer Decision Making | Retail Marketing | Working Paper, October 1998 |
| An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment | Retail Marketing | Psychology & Marketing, Volume 17, 2000 |
| Retailing Management | Retail Market Strategy | McGraw-Hill Irwin, Sixth Edition |
| Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management | Retail Marketing | Marketing Science, Volume 18, #3, 1999 |
| Welcome to the New World of Merchandising
| Merchandise Management | Harvard Business Review, November 2001 |
| The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention | Retail Marketing | Journal of Marketing Research, August 2004 |
| Managing Advertising and Promotion for Long-Run Profitability | Retail Marketing | Marketing Science, Volume 18, #1, 1999 |
| Establishing Retail Digital Signage as a New Medium and Measuring its Effectivness | Retail Marketing | PRI Working Paper No. 2, 2005 |
| An Empirical Study of Consumer Switching From Traditional to Electronic Channels: A Purchase-Decision Process Perspective
| Retail Technology | International Journal of Electronic Commerce, Spring 2004, Vol. 8, #3 |
| Boost Your Marketing ROI with Experimental Design | Retail Marketing | Harvard Business Review, October 2001 |
| How Category Characteristics Affect The Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis | Merchandise Management | Journal of Retailing, Volume 20, Issue #4, 2004 |
| Relationship Hindrance: Why Would Consumers Not Want a Relationship with a Retailer? | Retail Marketing | Journal of Retailing, Volume 80, Issue #4, 2004 |
| Impulse Buying: Modeling its Precursors | Retail Marketing | Journal of Retailing, Volume 74, Issue #2, 1998 |
| Unseen is Unsold: Assessing Visual Equity with Commerical Eye-Tracking Data | Retail Marketing | INSEAD Working Paper, available at here |
| Leveraging the Impact of Retail Digital Signage Advertising through Behavioral Merchandising | Retail Marketing | PRI Working Paper No. 3, 2005 |
| Deployment and Test of a Retail Communications Network by the United States Postal Service | Retail Marketing | PRI Working Paper No. 4, January 2006 |
| Retail Micro-Marketing: Strategic Advance or Gimmick? | Retail Marketing | International Review of Retail, Distribution and Consumer Research, October 2000 |
| Impacting the Customer Experience at a Retail Bank Branch Through a Digital Communications Network | Retail Marketing | PRI Working Paper No. 5, 2006 |
| Consumer Responsiveness to Mobile Marketing | Retail Marketing | Paper presented at the Stockholm Mobility Roundtable, Stockholm, 2003 |
| Failure in International Retailing: Research Propositions | Store Management | International Review of Retail, Distribution and Consumer Research, October 2003 |
| Building Store Loyalty Through Store Brands | Retail Marketing | Journal of Marketing Research, August 2000 |
| Understanding Retail Branding: Conceptual Insights and Research Priorities | Retail Marketing | Journal of Retailing, Volume 80, 2004 |
| Measuring Brand Equity across Products and Markets | Retail Marketing | California Management Review, Volume 38, No. 3, Spring 1996 |
| Conceptualizing, Measuring, and Managing Customer-Based Brand Equity | Retail Marketing | Journal of Marketing, Vol. 57, January 1993 |
| Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis: A Method and Applications | Retail Marketing | Journal of Retailing, Volume 79, 2003 |
| Estimating Differential Lag Effects for Multiple Media Across Multiple Stores | Retail Advertising | Journal of Advertising, Number 4, Winter 2001 |
| Test Results from a Digital Communications Network | Retail Marketing | PRI Working Paper No. 6, 2008 |
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