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NRF launches industry perception campaign
NRF’s This is Retail campaign is aimed at changing the misconceptions of retail by highlighting the opportunities for life-long careers, how retailers strengthen communities at home and abroad, and the critical role that retail plays in driving innovation. Learn more.
This is Retail: Careers, Community and Innovation
Washington Leadership Conference

CEO Matthew Shay: Now is the time to fix retail's perception problem

Unmasking the "invisible" jobs in retail

Watch: Retail visionaries share the future of the industry

About the campaign

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